WORK — Otherworldly

Helping impact to be seen, understood, shared, and felt.

To be truly effective, sustainable initiatives and messages have to be recognized among increasingly crowded market categories and communication channels. By increasing their visibility, we help companies to maximize their Return On Impact™.

Our Services

Build equities

We help you define your unique way of making an impact.

Connecting the dots between your company’s sustainable imperatives, initiatives, and impact.
Defining the overall purpose of your brand together with its sustainable mission, vision, and value proposition.
Organizing the individual and overall impact created by your different brands in a cohesive and coherent manner.

Create expressions

We help you express your impact in an equally impactful way.

Creating messaging and journeys that keep internal and external stakeholders informed, inspired, and involved.
Crafting online, offline, and real-life moments that spark connection, inspire action, and impact behaviors.
Documenting the positive impact of a company and its products, services and initiatives in truly informative, engaging, and experiential ways.

Craft experiences

We help audiences experience the impact you are creating.

Creating seamless and successful impact-led advertising campaigns.
Designing brand systems — logos, color palettes, type, and motion — that express purpose and build recognition across touchpoints..
Crafting meaningful, sustainable, and purpose-driven content that amplifies impact and inspires action.

Shape ecosystems

We help people to participate in the impact you are making.

Designing useful and impactful digital platforms, products, websites, and apps.
Bonding with your audiences through the right mix of entertainment, education, and empowerment.
Fostering connected and committed communities while igniting collective action and meaningful impact.

Our Experience

We work with ambitious start-up brands, iconic Fortune 500 companies, and leading organizations united by the desire to make an impact by behaving sustainably, communicating purposefully, and fulfilling the United Nations’ Sustainable Development Goals (SDGs).

SELECTED BRANDS

Apple

Supported the global launch of Apple at Work, bringing creativity, simplicity and humanity into the world of business.
SDG #9: Industry, Innovation and Infrastructure
Climate Action System

Shaped the strategic foundations of Planet, a climate action platform and app designed to help people collaborate more efficiently, solve problems more intelligently, achieve goals more rapidly, and share what works more easily.
SDG #13: Climate Action
HP

Established the overarching company narrative and sustainability foundations behind HP Inc’s global relaunch across three main launches (3D Printing, HP Education, HP Indigo), four business divisions, and five continents.
SDG #4: Quality Education
SDG #9: Industry, Innovation and Infrastructure
SDG #12: Responsible Consumption and Production
Kroger

Defined the main guidelines behind the content strategy, communication strategy, and advertising of Kroger’s ‘Zero Hunger I Zero Waste’ sustainability program.
SDG #2: Zero Hunger
SDG #12: Responsible Consumption and Production
Morgan Stanley

Created the strategic and creative narrative behind the communication of Morgan Stanley’s Impact Quotient® sustainable investing platform.
SDG #13: Climate Action
New York Stock Exchange

Partnered with NYSE’s Executive Leadership in the creation of a purpose-driven strategic company relaunch, leading to the creation of the ‘Exchange More’ campaign and platform.
SDG #8: Decent Work and Economic Growth
Pantene

Launched ‘Pantene Gold Series’, a line of haircare products created for women of color by women of color, backed up by the studies of 11 Black PhD scientists.
SDG #10: Reduced Inequalities
SK-II

Joined the creation and launch of SK-II’s ‘Marriage Market Takeover’ integrated (advertising, social & experiential) campaign, part of the brand platform ‘Change Your Destiny’, to allow Chinese women to stand up and speak their mind against society’s labels and their family's pressures.
SDG #5: Gender Equality
Unilever

Created the strategic foundations and narrative behind Breyers’ Vanilla For Change partnership, aimed at improving the livelihood of natural vanilla farmers in Madagascar, where around 80% of the world’s vanilla is produced.
SDG#1: No Poverty
SDG #8: Decent Work and Economic Growth
SDG #12: Responsible Consumption and Production
United Nations

Partnering with the United Nations and the UN Global Compact as a Delegate and Speaker for the Media For Social Impact Summit since the introduction of the 17 UN Sustainable Development Goals in 2015.
On a mission to address brands turn purpose into impact with panels such as “Marketing Sustainability in the Stakeholder Economy” and “How brands can leverage creativity and the SDGs to address the world’s biggest problems”.
SDG #17: Partnerships for The Goals
Sanofi

Drove the repositioning and relaunch of Gold Bond in the U.S. with a line of products that leaves no skin behind and take care of people's ever-changing state of skin no matter who they are, what they do, and where they live.
SDG #3: Good Health and Well-Being
Epire

Supported the launch of a brand new real estate development in New Jersey, combining old-world sophistication and new-world energy efficiency.
SDG #11: Sustainable Cities and Communities
Piaggio Vespa

Shared with Piaggio a forward thinking vision on how to launch an iconic scooter like Vespa in iconic U.S. hotspots like Miami while creating a more pleasurable, fashionable, and sustainable way of moving across the city.
SDG #9: Industry, Innovation and Infrastructure
SDG #11: Sustainable Cities and Communities
SDG #12: Responsible Consumption and Production
WaterBear

Developed the strategic foundations of WaterBear, a people-powered entertainment platform turning inspiration into participation, and participation into action, empowering everyone to be a creator of change.
SDG #13: Climate Action