Supported the global launch of Apple at Work, bringing creativity, simplicity and humanity into the world of business.

Created the strategic foundations to engage all stakeholders across small business, medium business, and enterprise-level business.

Shaped the strategic foundations of Planet, a climate action platform and app designed to help people collaborate more efficiently, solve problems more intelligently, achieve goals more rapidly, and share what works more easily.

Established the overarching company narrative and sustainability foundations behind HP Inc’s global relaunch across three main launches (3D Printing, HP Education, HP Indigo), four business divisions, and five continents.

Defined the main guidelines behind the content strategy, communication strategy, and advertising of Kroger’s ‘Zero Hunger I Zero Waste’ sustainability program.

Created the strategic and creative narrative behind the communication of Morgan Stanley’s Impact Quotient® sustainable investing platform.

Partnered with NYSE’s Executive Leadership in the creation of a purpose-driven strategic company relaunch, leading to the creation of the ‘Exchange More’ campaign and platform.

Launched ‘Pantene Gold Series’, a line of haircare products created for women of color by women of color, backed up by the studies of 11 Black PhD scientists.

Joined the creation and launch of SK-II’s ‘Marriage Market Takeover’ integrated (advertising, social & experiential) campaign, part of the brand platform ‘Change Your Destiny’, to allow Chinese women to stand up and speak their mind against society’s labels and their family's pressures.

Created the strategic foundations and narrative behind Breyers’ Vanilla For Change partnership, aimed at improving the livelihood of natural vanilla farmers in Madagascar, where around 80% of the world’s vanilla is produced.

Partnering with the United Nations and the UN Global Compact as a Delegate and Speaker for the Media For Social Impact Summit since the introduction of the 17 UN Sustainable Development Goals in 2015.

On a mission to address brands turn purpose into impact with panels such as “Marketing Sustainability in the Stakeholder Economy” and “How brands can leverage creativity and the SDGs to address the world’s biggest problems”.

Drove the repositioning and relaunch of Gold Bond in the U.S. with a line of products that leaves no skin behind and take care of people's ever-changing state of skin no matter who they are, what they do, and where they live.

Supported the launch of a brand new real estate development in New Jersey, combining old-world sophistication and new-world energy efficiency.

Shared with Piaggio a forward thinking vision on how to launch an iconic scooter like Vespa in iconic U.S. hotspots like Miami while creating a more pleasurable, fashionable, and sustainable way of moving across the city.

Developed the strategic foundations of WaterBear, a people-powered entertainment platform turning inspiration into participation, and participation into action, empowering everyone to be a creator of change.

Partnered with Sodastream and Simone Biles, the world’s most awarded and creative gymnast in history, ideating the launch campaign for the new SodaStream Fountain™, an innovative machine that lets people create thousands of personalized sparkling drink combinations at home, while reducing reliance on single-use plastic bottles.