Our Leadership
Cross-continents, cross-industry, and cross-disciplinary marketing & communication experience, developed across major advertising holdings, independent creative shops, and in partnership with some of the world’s most iconic purpose-led brands, organizations, and institutions.
Auro Trini Castelli
FOUNDER, Chief strategy officerStrategy lead dedicated to helping companies excel within their category and stand out across society.
Led strategic and sustainable initiatives for some of the world’s largest companies and leading iconic brands, including Apple, Audi, Beats by Dre, Johnson&Johnson, Kroger, HP, Microsoft, Nivea, OREO, and Unilever.
Recognized by major industry awards such as the Cannes Lions Grand Prix, Clio Awards, multiple Effies, and the Facebook Blue Award for best-in-class social media marketing.
MIT-Certified Chief Sustainability Officer and recipient of Crain's New York Business Notable Leaders in Sustainability Award.
Simona Margarito
Co-founder, managing directorBusiness lead with 20+ years of experience developed working at the intersection of B2C, B2B and D2C.
Led global marketing & communications initiatives across markets (NA, CEEMEA, APAC) and disciplines – from advertising to UX design and social commerce.
Designed and executed go-to-market strategies and omni-channel campaigns, programs, and platforms for start-up brands and major corporations including Kao, Nestlé, Procter & Gamble, Reckitt-Benckiser, Sanofi, SC Johnson, Unilever, and many more.
Our Thoughts
BEYOND PURPOSE
Moving from the Age of Purpose to the Age of Impact while addressing new generations of sustainable natives™.
ADVERTISING WEEK NEW YORK 2024
CREATIVITY FOR THE SDGs
How brands are using creativity and the Sustainable Development Goals to address the world's biggest problems.
UNITED NATIONS SDG MEDIA SUMMIT 2022
THE AGE OF IMPACT
Why purpose statements are no longer enough, and how companies and marketers can make a sustainable difference by turning intention into action.
THE DRUM’S GLOBALIZATION DEEP DIVE